Marketing|9 min read
There are nearly 4 billion people globally on the internet, so now is the best time for businesses to add blogging as a part of their marketing strategy.
Blogging drives site traffic, helps promote your products and services, as well as assists you in building trust with prospective customers.
What is business blogging?
Blogging is a marketing method that utilizes article writing to get your company more online exposure. A blog for a business is a marketing channel (much like social media, email and video marketing, etc) that helps boost online visibility and authority.
The Benefits of Blogging for Business
Here are some reasons using a blog now in 2021 should be used:
1. It helps drive traffic to your website
If you want more visitors to your website, let's go over the ways individuals find your business online:
They understand who you are, you're on their radar, and that doesn't assist you get more traffic on top of what you're already getting. You might pay for traffic by purchasing an email list (do not you attempt!), blasting them, and hoping some people open and click through on the e-mails. But that's pricey and, you know, illegal. You might spend for traffic by positioning tons of paid advertisements, which isn't prohibited but still rather costly. And the minute you quit buying ads, your traffic stops coming, too
Think of the number of pages there are on your site. Most likely not a lot, right? And think of how frequently you upgrade those pages. Most likely not that often, right?
Well, blogging is a great way to solve both of those problems.
Every time you develop and release a post, it's another indexed page on your site, which means another opportunity for you to show up on the online search engine results page (SERP) and drive traffic to your site in natural search.
We'll cover more of the benefits of blogging on your SEO a bit later, but it's likewise another cue to Google and other search engines that your site is active, and they must be checking in often to see what new content to surface area.
2. You can repurpose blog site content for social networks.
Blogging for your organization likewise assists you get found by means of social media. Whenever you create a new post, you're producing content that people can share on social networks-- Twitter, LinkedIn, Facebook, Pinterest-- which helps expose your organization to a brand-new audience that might not know you yet.
Blog content also assists to keep your social media existence going.
Instead of asking your social media person to constantly develop brand-new content for social networks (or producing that material yourself), your blog can act as a library of content.
You're enhancing your social reach with new blog site content and driving new site visitors to your blog via your social channels in a cooperative process.
3. It helps convert traffic into leads.
Like every blog post you write is another indexed page, each post is a brand-new chance to produce new leads.
The way this works is straightforward: Just include a lead-generating call-to-action in every article.
These calls-to-action could be for things like complimentary ebooks, whitepapers, check lists, webinars, trials, or essentially, any content for which someone would be willing to exchange their information.
For those not familiar with how traffic-to-lead conversions work, it's as basic as this:A visitor comes to site. They see a call-to-action for a totally free deal. The visitor clicks the button which takes them to a landing page, that contains a short questionnaire asking for their information. The visitor submits the form with their details, and receives the free deal. If you scroll down in this article, you'll see a call-to-action button.
In reality, 99.9% of the article we publish have call-to-action buttons, and yours should, too. That is how you turn your website traffic into leads for your sales group.Keep in mind: Not all blog site readers will end up being leads, that's alright. No one converts 100% of the people who read their blog into leads. Simply get blogging, put calls-to-action on every blog post, watch and track your visitor-to-conversion rate, and strive to increase the benchmark every month.
4. It drives long-lasting outcomes.
The best company blogs respond to typical concerns their readers and consumers have.
If you continually develop valuable material for your target audience, it'll establish you as a market leader or authority in their eyes.
You can create an educational article answering questions consumers have. Or think about how many more deals the sales team could close if their leads discovered a blog about your products or services done by your staff?
"Establishing authority" is not a vanity metric as concrete as traffic and leads, however it's quite a powerful thing.
You can utilize it to measure sales growth.
Because at the end of the day, that's what blogging is.
For instance:Suppose prospects find answers to their everyday concerns via article written by people at your business. Do you think, they'll be a lot more likely to come into the sales funnel trusting what you say due to the fact that you've helped them in the past-- even before they had an interest in purchasing anything from you. Potential customers that have been reading your post will generally go into the sales funnel with more understanding of your product or services, your place in the industry. That makes for a much more efficient sales conversation than one held in between 2 relative complete strangers. Salesmen who come across specific questions that need extensive description or a documented answer can pull from your library of blog posts.
Not only do these posts help move the sales procedure along faster than if a sales rep had to develop the properties from scratch, but they place the salesperson as a valuable resource to their possibility-- therefore assisting to construct trust.
5. Blogging assists with link building.
Incoming links and backlinks are amongst the 200 aspects that Google considers when ranking a website on its online search engine result page. Lots of professionals and small business owners also think backlinks to be the 3rd most crucial consideration for search engine optimization.
Although generating inbound links is necessary, SEO specialists state link building is the most challenging part of search optimization.
When you produce short articles that are not only valuable to your potential customers but also to other businesses that your audience sees as market leaders, it's simpler to get appropriate links.
Hyperlinks for authoritative websites work as a vote of confidence or recommendation from other sites. And it signifies to Google that you're trustworthy and a specialist in your industry.
Another benefit of backlinks is that they help you construct your domain authority, which assists enhance your overall discoverability in search engines.
6. It drives long-term results.
Even better, all your time and/or money investment in blogging has a compounding effect-- mainly through online search engine.
Imagine you an hour or two to write and release an article. Maybe that post gets you 100 views and ten leads on the next day. You get another 50 views and five leads on the 2nd day as a couple of more people find it on social networks, and some of your customers find it on their email and RSS. But after a number of days, most of the fanfare from that post wanes, and you've netted 150 views and 15 leads.
And it gets better.
If that post is now ranking, for months, and years to come, you can continue to get traffic from that post. So while it may seem like you didn't get a whole lot of attention, in truth, blogging acts more like this:
So while you're hitting your snooze alarm, swimming in the tropics, and working out at the gym, you're at the same time driving traffic and leads. The effort you put in the other day, can become thousands of views and leads in the future.
What's more, you can monetize your blog material in many innovative methods. With company designs such as affiliate marketing, you can generate an earnings from blogging on almost any subject-- from makeup and fashion, to camping and bikes.
There's a variety of affiliate programs out there where you can produce an earnings from referring people to pertinent product or services.
When it concerns blogging, most of your sales will likely come from your older short articles.
So keep this in mind, the more evergreen you write, the greater the likelihood, an article will exhibit the compounding effect.
While you may not see immediate results, over time, you'll be able to count on an amount of traffic and leads for your organization without any additional resource investment-- the work to create that traffic and those leads are what you are currently doing.
7. It helps you share company news.
Another advantage blogging affords every big, and small business is a medium to share their company news and stories.
Blog sites can contain not only short articles however also news that highlight what a company is all about.
Have you employed a brand-new content marketing manager? Share it on your blog.
Spoken with online marketing and market experts? Post it on your blog.
Have a dazzling case study that showcases how your services and products help customers? Tell your audience about it on your blog.
Are you hosting a regional fair or trade convention? Attract attention for the event through your blog site.
Not only does sharing company news on your blog site humanize your brand name, it likewise helps your audience see that you're not constantly about selling.
How to Start Blogging for your Business
You've seen the advantages your company blog can get you-- more traffic, leads, authority, and a much better relationship with your audience. And you're undoubtedly itching to get started.
Our guide on how to start a successful blog has everything you require. We'll cover that in our next article on blogging. Subscribe and be notified when our article is posted.